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A native of Milwaukee, WI, Frosty started his career in baseball with the Appleton Foxes in 1994. In 1995, as part of the group that oversaw the construction of Fox Cities Stadium, Frosty focused on the rebranding and merchandising of the newly named Wisconsin Timber Rattlers. Frosty also helped bring the Bob Frieta’s Promotional Award to Fox Cities Stadium in 1996 while preparing to host the Midwest League All Star Game. While managing sales, marketing, merchandising, and promotions, Frosty was also the on-field MC for the Timber Rattlers through the fall of 1997. During the summer of 1998, Frosty played Jake Blues in the traveling Blues Brothers Act while preparing for a position with the new Myrtle Beach franchise. That fall, Frosty was part of the group that oversaw the construction and branding of Coastal Federal Field (currently BB&T Coastal Field). From 1998 to 2004, Frosty oversaw the merchandise, promotions, stadium operations, and was acting General Manager for the Myrtle Beach Pelicans. After his time with the Pelicans, Frosty worked with GMR Marketing, the number one event marketing company in the world. At GMR Marketing, Frosty worked with a number of projects for the NBA, Oscar Mayer, Tonka, Johnsonville Brats, and Panasonic. Frosty currently resides in Myrtle Beach, SC with his wife Anne, and sons Zachary, 17, and Jacob, 13.